| Powerful Reason #
5 & Missing Link # 4:
"Offers
-- How To Create Powerful Offers That Cause People
To Line Up And Beg You For Your Product!"
Why do some poor copy
sites sell like crazy, while other sites with powerful
copy sell nothing? Because nothing affects website
sales more than the basic offer.
Ask any professional copywriter
and they will tell you:
| "Changes
in the price, terms, guarantee and the way in
which the product is combined or segmented will
show greater difference in response than most
changes in copy or layout." |
You can use the most convincing
copy in the world and still sell nothing if your offer
is weak and uninspiring! In fact, you might as well be
pushing a peanut up a mountain with your nose.
Here's just another area
where 'Confessions of a Website Copywriter'
beats the rest. You'll learn:
The
simple changes in your payment proposition that
will practically force prospects to give you their
money!
How
to use bonuses to attract a stampede of business
to your door!
3
powerful enhancements to turning your guarantee
into a turbo charged weapon that will have your
customers begging for more!
5
simple yet alluring pricing strategies that will
shock your prospects and explode sales through the
roof!
How
to create a drop-dead, kick butt offer that is virtually
guaranteed to sell like crazy (both on and off-line)!
Frankly, most copywriting
courses don't cover offers at all. And if the offer is
more important than the way it is presented, isn't this
something that should be covered?
Powerful Reason
# 6 & Missing Link # 5:
"Readability
Based Layout -- How To Design A Web Page To Get Your
Copy Read!"
How effective is powerful
sales copy when it doesn't get read? Well the answer
is obvious... It's useless.
In fact, copy that doesn't
get read is about as useless as a screen door on a submarine?
It's like the proverbial tree falling in the woods with
no-one around to hear it!
So how do you get your
copy read? Simple, you use a readability based design
strategy to encourage readership.
You see, nothing affects
the readership of a letter more than the basic layout
of the copy. So a powerful letter really relies on 2
main elements - the SALES COPY to sell your
product, and
the LAYOUT to get the sales copy read.
Now you don't need to
be a genius to create an effective readability based
layout. But you do need to know some of the insider
secrets. And these insider secrets are sadly overlooked
by many of the copywriting courses being sold today.
Thankfully, 'Confessions
of a Website Copywriter' reveals ALL the layout
secrets you need to getting your letter read.
Here are just some of
the tricks of the trade shared with you:
Consumer
readership behavior and how to exploit it to entice
readers into devouring your copy!
What
to highlight on your letter and why!
5
little known eye catching techniques to constructing
your words, sentences and paragraphs to encourage
readership!
How
to make your headlines jump out from your page to
grab your prospect's attention!
7
simple ways to highlight text, sentences and paragraphs
so they magnetically attract scanning readers every
time!
How
to take advantage of pictures so they positively
influence the readership pattern of your letter!
The
most digestible font to scanning eyes and when to
use them!
And since layout greatly
determines the extent to which your letter gets read,
isn't this something you should be learning about?
"It's
Like Having The Goose That Laid The Golden Egg!"
Owning 'Confessions
of a Website Copywriter' is like having the
goose that laid the golden egg. You'll have everything
you need to create your very own automatic cash machine
that can generate thousands of dollars for you while
you sleep.
We could easily charge
$97 for the ebook version of this manual. How do we
know? Because the author ran a pricing survey with beta
testers and this is the price that many said they'd
expect to pay!
But setting the price
at $97 for this program would limit the number of people
who could take advantage of it. Many of the people who
need it most, simply wouldn't be the ones who get it.
Frankly,we are absolutely
determined to stopping the 'little guy' from being ripped
off by all 'direct mail crap' being passed off
nowadays that doesn't work online.
That's why you can get
'Confessions of a Website Copywriter'
for a steal at $57.
In the words of the author:
Update:
I'm on a mission - I am so absolutely committed to
stopping the little guy from being ripped off (like
I was time and time again) that as part of a special
marketing test, I am dropping the $57 price even lower
to $27!
But
be warned - I'm only doing this to see whether it
gets 'Confessions of a Website Copywriter' into more
hands or not. If it doesn't (or if it actually reduces
the number because of quality perception problems),
the price will rise again and you'll be forced to
pay the full $57!
Remember - This is the same
manual that many of the top marketing gurus are staking
their reputations on and endorsing... including Joe
Vitale, Brett McFall, Chris
Bloor and Dan Thies (just to name
a few).
It is also the same closely
guarded secrets that many copywriting courses being
sold online today don't tell you... and which could
cost you 1042% in online sales and profits!
And you can get it all
now for only $27.
But Wait... We Want
To Make This A No-Brainer So:
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FREE GIFT # 1: "8 Time Saving Work
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Writing copy can be extremely
tedious. You sometimes get so frustrated and overwhelmed
by it all, that you feeling like a…
That's why I have included
these worksheets that I copied from other copywriters.
That's right copied!
You see, when I first
started writing letters and advertising pieces, my mind
was a jumbled mess. I didn't know what I was doing from
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I often lost my train
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"A terrific
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Did you know that there
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Let's take the word 'order'
for example. The word 'order' communicates the pain
of parting with money and can scare your prospects away.
But it doesn't stop there...
Did you know that there are about 300 words that have
been *PROVEN to make money when used in virtually any
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Now let's look at the
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There's a big lie circulating
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Now I'm not saying that logos sell products. We all
know that the copy in your salesman. What I'm saying
is that logos help your copy sell more!… as long as
they are credibility based.
Let me explain.
When a computer wiz and
a chef talk about the best software program to buy,
the computer wiz will be more influential. On the other
hand, when they talk about the best curry and where
to buy it, the chef will win out. What is happening
here?
Very simply, the computer
wiz knows his field of expertise better and will be
more influential when it comes to computers related
discussions. The chef knows his field of expertise and
will similarly be more influential when discussing cooking.
Plus, one important second requirement: each must be
trustworthy.
When a person is considered
an expert and trustworthy, then the person will be considered
credible. Messages from the credible person will be
more influential by the recipient of the message.
How does this relate to
logos? Think of the person as the company and the recipient
as the customer. When a logo is designed to symbolize
the company's field of business, then the company is
considered an expert in this business.
And being viewed as an
expert, helps build your credibility which consequently
increase the persuasiveness of your message.
Enter Bill Haig, one of
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He has help plan credibility
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Power of Logos: How to Create Effective Company Logos
(now in its 4th print).
In this report, Bill reveals
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based logos, along with examples of what
works, what doesn't and why.
You will discover how
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logo' to come across as an expert in your field.
Using these techniques
will skyrocket the credibility of your web site, sales
letters, letterheads, business cards, advertisements
and any other promotional material you use.
This is subject is rarely
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I'm
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|
